Branding
Essence Rebrand
For my major Communication Design assignment I rebranded the drugstore makeup brand “Essence”. The goal of this rebrand was to mature the brands style to target their audience more effectively, and provide some promotional images that match their new look. This is the imagery for the promotional posters I made using my product photography, and elements from the new brand guide I developed.
Coral Bleaching Campaign
The “Save Our Reef” campaign promotes practicing reef friendly activities to help protect our coral reefs from the harsh effects of coral bleaching. The goals of this campaign is to advise and spread awareness about this issue using a positive tone and fun designs. I created a series of 4 posters, with different suggestions on what you can do to lower your impact and protect our reefs.
Travel Charms Packaging
The fictional brand “Travel Charms” sells souvenir charm bracelets for tourists, this range is for the cities Paris, London, and Italy. I created this packaging with illustrations and photography taken from my travels. The brief was to design the packaging using a simple box dieline.
